We worked with sister duo Brinda & Sneha to rebrand their visual identity, stationary and packaging for their couture label.
Client
Year
Location
Scope of Work
Brinda & Sneha
2023/2024
Mumbai
Rebrand | Stationary | Packaging
In the bustling world of fashion, Brinda & Sneha, a haven for intricate, hand-crafted designs, sought a brand refresh. They yearned for an identity that captured their timeless elegance while resonating with today’s discerning clientele.
Erth Co. embarked on a collaborative journey to understand the essence of Brinda & Sneha. We delved into their core values: the meticulous attention to detail poured into each garment, the skilled artisans who breathe life into their designs, and the unwavering commitment to creating one-of-a-kind pieces.
Our design strategy blossomed into a brand identity that whispers luxury while celebrating their rich heritage. The color palette, inspired by their atelier, features soft, muted tones that exude elegance, punctuated by a pop of fiery red, reflecting their passion and meticulousness.
At the heart of the rebrand lies the logo – a thoughtful creation that intertwines the initials ‘B’ and ‘S’ seamlessly. This clever fusion, accented by the ampersand symbol, embodies their collaborative spirit and dedication to refined craftsmanship. It’s a timeless design, instantly recognizable, setting them apart in a crowded landscape.
Client
Year
Location
Scope of Work
Brinda & Sneha
2023/2024
Mumbai
Rebrand | Stationary | Packaging
In the bustling world of fashion, Brinda & Sneha, a haven for intricate, hand-crafted designs, sought a brand refresh. They yearned for an identity that captured their timeless elegance while resonating with today’s discerning clientele.
Erth Co. embarked on a collaborative journey to understand the essence of Brinda & Sneha. We delved into their core values: the meticulous attention to detail poured into each garment, the skilled artisans who breathe life into their designs, and the unwavering commitment to creating one-of-a-kind pieces.
Our design strategy blossomed into a brand identity that whispers luxury while celebrating their rich heritage. The color palette, inspired by their atelier, features soft, muted tones that exude elegance, punctuated by a pop of fiery red, reflecting their passion and meticulousness.
At the heart of the rebrand lies the logo – a thoughtful creation that intertwines the initials ‘B’ and ‘S’ seamlessly. This clever fusion, accented by the ampersand symbol, embodies their collaborative spirit and dedication to refined craftsmanship. It’s a timeless design, instantly recognizable, setting them apart in a crowded landscape.
