We collaborated with FnB brand Bowl Curry to develop a refreshed brand identity for their ready-to-cook curry mixes targeting a new generation.
Client
Year
Location
Scope of Work
Bowl Curry
2023
Mumbai
Branding Identity and Illustration
The Challenge
Bowl Curry, the brainchild of celebrity chef Munna Maharaj, sought a brand refresh to better connect with a new generation. Their target audience? Young adults living away from home, craving the comforting flavors of Indian cuisine. While their existing branding was successful, it didn't fully resonate with this specific demographic.
Our Design Strategy
We knew nostalgia could be a powerful tool for building trust. So, we crafted a brand identity that evokes a sense of home and familiarity, leveraging the power of beloved Indian brands like Haldiram's, Frooti, and Dabur.
Design Focus:
-
Building Trust Through Nostalgia: The logo features an aged aesthetic, subtly referencing established Indian brands. This detail instantly connects with students abroad and others yearning for a taste of home.
-
Heritage & Expertise: The aged wordmark isn't just stylistic; it strategically reinforces Bowl Curry's culinary heritage and expertise.
-
Modern Functionality: The wordmark and emblem seamlessly blend functionality and visual appeal. The wordmark ensures clear communication across various formats, while the emblem cleverly hides the letter “C” within the “B,” allowing the brand to perform seamlessly at any scale.
The Result:
Bowl Curry's new brand confidently conveys its expertise while remaining fresh, easy, and accessible. It caters not only to students abroad (NRIs) but also to curious foodies and health-conscious eaters. This refresh positions Bowl Curry as the go-to option for enjoying authentic Indian flavors with ultimate convenience.
Client
Year
Location
Scope of Work
Bowl Curry
2023
Mumbai
Brand Identity and Illustrations
The Challenge:
Bowl Curry, the brainchild of celebrity chef Munna Maharaj, sought a brand refresh to better connect with a new generation. Their target audience? Young adults living away from home, craving the comforting flavors of Indian cuisine. While their existing branding was successful, it didn't fully resonate with this specific demographic.
Our Design Strategy:
We knew nostalgia could be a powerful tool for building trust. So, we crafted a brand identity that evokes a sense of home and familiarity, leveraging the power of beloved Indian brands like Haldiram's, Frooti, and Dabur.
Design Focus:
-
Building Trust Through Nostalgia: The logo features an aged aesthetic, subtly referencing established Indian brands. This detail instantly connects with students abroad and others yearning for a taste of home.
-
Heritage & Expertise: The aged wordmark isn't just stylistic; it strategically reinforces Bowl Curry's culinary heritage and expertise.
-
Modern Functionality: The wordmark and emblem seamlessly blend functionality and visual appeal. The wordmark ensures clear communication across various formats, while the emblem cleverly hides the letter “C” within the “B,” allowing the brand to perform seamlessly at any scale.
The Result:
Bowl Curry's new brand confidently conveys its expertise while remaining fresh, easy, and accessible. It caters not only to students abroad (NRIs) but also to curious foodies and health-conscious eaters. This refresh positions Bowl Curry as the go-to option for enjoying authentic Indian flavors with ultimate convenience.
